What is SEO?
Seach Engine Optimization, stands by SEO, It is the science of getting a website to the top of the search engines (like Google, bing, yahoo, amazon) and other Search engines.
A better website and SEO go one person to another that is hand to hand. Creating a website and not having SEO is like building a new Industry,company,shop and store. Without implementing SEO on your website, you will never be found and never get ranking and popular.
The first step to online success is to build your SEO optimized website and the second step is its optimization, but sometimes this step gets left behind.
The question is that, why it is need to be at the first position in the search engines?
The top position in Google gets on average 52% of the clicks on the particular page
About 32% and 20% of the clicks on second and third position respectively
The percentage continues to drop as you go further down the page,
about 22% of the people usually look for the second page of Google which deceases on the subsequent page.
Looking at the figures, if a site is in the top position in Google competes a site on the third page of Google, which one will get more clicks ?
Which site do you think gets more profit? Obviously, the site near the top of the results.
So, how can SEO help your business?
Here is a example:
Ali is a painter in Paris. He has used SEO strategies and now he is at second position in Google for the search term”Painter Paris”.
If people use to search the term 700 times a month so according to his position in google the site gets 32% of the clicks, that makes 160 visitors every month.Even if 20% of the visitors uses his service, he will get 16 new jobs each month. On average his jobs are about $300.
Using one keyword phrase Painter Paris” Ali can make about $2,100 per month -” Imagine if Ali is at top position What will be his profit???
At the other end, if he was at the lower page the profit would be less which goes on decreasing on moving down.
Now, imagine if Ali uses more then one keyword phrase say 5 just imagine how his profits will be at zenith!
Suppose 5 keyword phrases, at second position having a combined search volume of 1500, with 32% of people clicking his link, that would be 430 visitors. If he has 25people to work on his site, there would be 33 jobs at an average of $300 a job that would be about $6,600 for the whole month!
